How to Build Your Personal Brand
Knowing how you show up in the world (your personal brand), gives you tremendous power to control your own destiny. Get-It-Done Guy interviews branding expert Sally Hogshead for the scoop on how to make yourself stand out.
In today’s episode, I interview Sally Hogshead. She’s the creator of the Fascination Advantage, a system for understanding how other people perceive you. In our conversation, she shares idea about personal branding and how to make yourself stand out in a way that makes people want you. Or, more specifically, want to spend money on you.
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Click the arrow in the player above to listen to the whole interview, or download the episode from iTunes and learn:
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You have to be different, not better. Better is a never-ending battle. You have to be good at what you do, regardless. Being better won’t necessarily make you stand out. Being different, however, is what gets people to notice you. Once you’re skillful, concentrate on being different enough that your skill stands out. -
Go where people need what you offer. Once you know your personal brand and how you show up in the world, put your efforts into finding people who need what it is that you’re bringing to the table. Don’t just sit back and hope that someone else recognizes your value.
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Create your own branding anthem. Your anthem should encapsulate your brand. Your anthem tells how you’re different and what you bring to the table. You can use your anthem to explain yourself to people, and also to design everything about your communication, from your resume to your wardrobe.
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If your brand doesn’t fit an opportunity you’re considering, you can address the mismatch:
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Partner with someone who has the right brand.
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Change how you show up. You’ll be miserable, but this is one way to cope.
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Convince them that what they want is you.
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- Use your personal brand to filter opportunities. When an opportunity comes along that doesn’t fit your brand, consider carefully whether you want to pursue it or not. You want to put your efforts into opportunities where you have the greatest chance of bringing the most to the table.
You have to be different, not better. Better is a never-ending battle. You have to be good at what you do, regardless. Being better won’t necessarily make you stand out. Being different, however, is what gets people to notice you. Once you’re skillful, concentrate on being different enough that your skill stands out.Knowing your value means knowing how you’re different from the other unwashed masses and what you bring to the table. If you don’t know your value, don’t expect others to. You can hear the entire interview with Sally on today’s podcast.
Click the arrow in the player above to listen to the whole interview, or download the episode from iTunes.
About the Author
Stever Robbins was the host of the podcast Get-it-Done Guy from 2007 to 2019. He is a graduate of W. Edward Deming’s Total Quality Management training program and a Certified Master Trainer Elite of NLP. He holds an MBA from the Harvard Business School and a BS in Computer Sciences from MIT.
