How to Create Your Pitch
The Public Speaker’s 5-step process for effective self-promotion.
Lisa B. Marshall
Successful pitching is a skill, like playing baseball or decorating your home. Here’s a bare-bones model that works like magic and can help you get started.
First, it helps to think of your pitch like a very short commercial. Brainstorm the bigger messages that set you apart from the competition. Your pitch needs to be clear, concise, and compelling and should include most of these 5 core ideas:
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Your name and area of expertise
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How you can help
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What you will do specifically
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Why you’re different from the rest
A call to action
Click Click here for information for more on how to make your pitch a success.
About the Author
Lisa B. Marshall Lisa holds masters with duel degrees in interpersonal/intercultural communication and organizational communication. She’s the author of Smart Talk: The Public Speaker’s Guide to Success in Every Situation, as well as Ace Your Interview, Powerful Presenter, and Expert Presenter. Her work has been featured in CBS Money Watch, Ragan.com, Woman’s Day, Glamour, Cosmopolitan, and many others. Her institutional clients include Johns Hopkins Medicine, Harvard University, NY Academy of Science, University of Pennsylvania, Genentech, and Roche.