The power of persuasion – lessons from a family pet
Let me share a story about how my kids taught me the art of persuasion—using their longing for a dog. Initially, I was a firm “no.” But their compelling presentation about teamwork, responsibility, and physical activity, complete with thorough research on local vets and dog walkers, won me over. Their strategic approach to positioning their idea was a masterclass in persuasion.
So, here’s how you can be more persuasive and get your ideas heard at work. Oh, and you can even communicate well while working remotely.
Know your audience
Observe how my children succeeded: They knew their audience—me. They didn’t focus on their desires but rather on what I value. Similarly, when you’re pitching an idea, understand whose approval you need and what resonates with them. Analyze their priorities, frustrations, and aspirations. Your idea may be fantastic, but it needs to address what’s top of mind for your audience to really take off.
Strip out the risk
People often resist new ideas not because they’re bad, but because they seem risky or like extra work. Make your idea feel easy and low-risk by addressing these concerns upfront. For instance, use “pilot” language to suggest testing a small version first or connect your idea to what’s already working well in the organization.
Read also: The Art of Empathy: How to Communicate Better At Work
Tell a story
My children’s presentation didn’t stop with facts. They included compelling, emotional stories about dogs being reunited with their owners. Why? Because stories, not just data, captivate and convince. Use personal experiences, vivid analogies, or shared challenges to paint a picture that engages your audience emotionally.
Close with action
Even the best ideas can be forgotten if there’s no follow-through. Offer clear next steps and suggest actions to test or implement your idea. Keep the conversation alive by referencing your idea casually in future discussions and finding advocates to support you.
Conclusion: frame your ideas for success
If you’ve been frustrated by your ideas being overlooked, try reframing your approach. Knowing your audience, reducing perceived risks, telling a compelling story, and leading with action can significantly increase the chances of getting your ideas not just heard, but embraced and acted upon.