Author: Daniel Crissman, Contributor

Today, digital ads have become a cornerstone to many marketing strategies, forcing brands to encounter challenges they never encountered before. When a good part of your promo budgets are web-dedicated, the risks from ad fraud skyrocket. This whitepaper reviews the three effective tactics to protect your brand from the most sophisticated adspace manipulators. Ad Fraud: new risks and challenges Digital threats shape into existence one of the most pressing problems for any brand, whether established or new: Ad Fraud. Ad hijackers are becoming a major problem for companies seeking protection for their brand. Ad highjackers are cybercriminals which intrude into…