Author: Rachel Cooke
Rachel Cooke
Rachel Cooke is a leadership and workplace expert who holds her M.A. in Organizational Psychology from Columbia University. Founder of Lead Above Noise, she has been named a top 100 Leadership Speaker by Inc. Magazine and has been featured in Fast Company, The Huffington Post, and many more.
Does the idea of having to self-promote leave you feeling like you need a shower? Sometimes, it seems showy and braggy and icky. The thought of having to do it may make your skin crawl. And yet, self-promotion is essential. The key to promoting yourself is striking the balance between humility and hubris. You need to find ways to demonstrate confidence—in the service of creating opportunities—without seeming self-congratulatory or off-putting. Doing great work isn’t enough Doing great work—delivering important projects, delighting customers and clients, contributing innovative ideas—is crucial if we aspire to new challenges and opportunities at work. But these…