Brandalized
Portmanteaus are a fun way of making up new words that we all love (or love to hate). Grammar Girl shares a newly-coined portmanteau, and how it can help you to get your hands on a signed copy of the new Brandon Sanderson book!
Mignon Fogarty
Portmanteaus are a fun way of making up words. Lewis Carroll did it, and marketers love it. People often love them or hate these blended words. We have “Brangelina” (Brad Pitt + Angelina Jolie), “carmageddon” (cars+ Armageddon), and “spork” (spoon + fork). Today, I learned a new, very specific portmanteau that I’d like to share: “Brandalized.”
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Brandon Sanderson, author of many books, including the highly anticipated final book in the Wheel of Time series, has made a habit of secretly signing books in airport bookstores as he passes through cities on book tours. Apparently his fans have coined this activity as “Brandalizing” books (Brandon + vandalize). Watch his Twitter account for tips on where to find Brandalized books.Â
About the Author
Mignon Fogarty is the founder of Quick and Dirty Tips and the author of seven books on language, including the New York Times bestseller “Grammar Girl’s Quick and Dirty Tips for Better Writing.” She is an inductee in the Podcasting Hall of Fame, and the show is a five-time winner of Best Education Podcast in the Podcast Awards. She has appeared as a guest expert on the Oprah Winfrey Show and the Today Show. Her popular LinkedIn Learning courses help people write better to communicate better.